As a founding partner, Coca-Cola is extensively involved in the project. The company is not only beverage supplier of the arena but is also permanently included with its labels into the themed environments of the arena.
“We look forward to support Berlin’s future events,” says Béatrice Guillaume-Grabisch, executive of the Coca-Cola GmbH. “For years Coca-Cola has been closely connected to huge events. With our beverages, we refresh fans of top-class sports and music worldwide. Therefore, the O2 World is the ideal environment for our products and brand communication.”
With the cooperation, the world of Coca-Cola shall be experienced live in the new arena. As the official soft-drink-partner, Coca-Cola is present in the O2 World with their manifold product portfolio. The beverage supply contains brands such as Coca-Cola, Fanta, Sprite, Lift, Bonaqa and Apollinaris. It is adjusted continuously and supplemented by seasonal products and new product launches.
http://www.cocacola.de
“We look forward to support Berlin’s future events,” says Béatrice Guillaume-Grabisch, executive of the Coca-Cola GmbH. “For years Coca-Cola has been closely connected to huge events. With our beverages, we refresh fans of top-class sports and music worldwide. Therefore, the O2 World is the ideal environment for our products and brand communication.”
With the cooperation, the world of Coca-Cola shall be experienced live in the new arena. As the official soft-drink-partner, Coca-Cola is present in the O2 World with their manifold product portfolio. The beverage supply contains brands such as Coca-Cola, Fanta, Sprite, Lift, Bonaqa and Apollinaris. It is adjusted continuously and supplemented by seasonal products and new product launches.
http://www.cocacola.de
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